| Business Impact | Does the site quickly communicates its purpose and focus? |
Is it a source of valuable Ford business information?
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| What is the VALUE x VOLUME product? Does the site deliver top value information for the maximum number of Ford people? Does it change how Ford does business? |
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| Technical Innovation | Does the site demonstrate innovation in its use of Web Technology?
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| Is resource efficiency enhanced through "smart" application of web technology? | |
| Graphic Design
Site Layout |
Do the graphics draw the user in? Does the use of graphics re-inforce the purpose of the site? Is there a visual/graphics consistency to the site? Does the graphic design reinforce visual human intuition?
Does the site obey "The Law of Least Astonishment"? |